Circulation

Dartmouth Medicine's print edition has a circulation of about 28,000. About 60% of its readers are involved in some way in medicine—as physicians, biomedical scientists, medical students, nurses, etc.—and about 40% are lay—patients, donors, parents, residents of the region, etc. The readership can be divided into five general categories, as follows:

Alumni (30% of the circulation)

• alumni of DMS—of all preclinical, M.D., master's, and Ph.D. programs
• widows/widowers of alumni
• former DHMC housestaff and fellows
• Dartmouth College alumni who went elsewhere to medical school
• Dartmouth College alumni in leadership positions (e.g., Alumni Council members)

Public Relations/Community Relations (25% of the circulation)

• New Hampshire hospitals
• U.S. medical school deans
• private physicians in the Medical Center's major referral area
• inns, banks, and motels in the region
• public libraries and high school libraries in Vermont and New Hampshire
• members of the regional press, plus selected national science and medicine press
• selected legislators
• patients (the magazine is distributed in major waiting areas at DHMC)
• in addition, we add to our mailing list, on a complimentary basis, anyone who would like to receive the magazine; we receive about 250 such requests a year

Development (25% of the circulation)

• donors to the Dartmouth-Hitchcock Annual Fund (the regional annual giving program)
• members of the Friends of the Norris Cotton Cancer Center
• foundation and corporate giving officers
• capital donors and prospects

Internal (15% of the circulation)

• faculty of DMS (including those with adjunct appointments)
• DMS students in all programs
• parents of DMS students
• administrators of all the component institutions of DHMC
• the nursing leadership of DHMC
• overseers/trustees of all the DHMC component institutions
• clinics and hospitals affiliated with DHMC and the Hitchcock Alliance
• Dartmouth College administrators and academic department chairs

Premedical (5% of the circulation)

• Dartmouth College undergraduate premedical students
• premedical advisors at selected undergraduate "feeder" colleges
• selected applicants to DMS

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