Circulation
Dartmouth Medicine's print edition has a circulation of about 28,000. About 60% of its readers are involved in some way in medicine—as physicians, biomedical scientists, medical students, nurses, etc.—and about 40% are lay—patients, donors, parents, residents of the region, etc. The readership can be divided into five general categories, as follows:
Alumni (30% of the circulation)
- alumni of DMS—of all preclinical, M.D., master's, and Ph.D. programs
- widows/widowers of alumni
- former DHMC housestaff and fellows
- Dartmouth College alumni who went elsewhere to medical school
- Dartmouth College alumni in leadership positions (e.g., Alumni Council members)
Public Relations/Community Relations (25% of the circulation)
- New Hampshire hospitals
- U.S. medical school deans
- private physicians in the Medical Center's major referral area
- inns, banks, and motels in the region
- public libraries and high school libraries in Vermont and New Hampshire
- members of the regional press, plus selected national science and medicine press
- selected legislators
- patients (the magazine is distributed in major waiting areas at DHMC)
- in addition, we add to our mailing list, on a complimentary basis, anyone who would like to receive the magazine; we receive about 250 such requests a year
Development (25% of the circulation)
- donors to the Dartmouth-Hitchcock Annual Fund (the regional annual giving program)
- members of the Friends of the Norris Cotton Cancer Center
- foundation and corporate giving officers
- capital donors and prospects
Internal (15% of the circulation)
- faculty of DMS (including those with adjunct appointments)
- DMS students in all programs
- parents of DMS students
- administrators of all the component institutions of DHMC
- the nursing leadership of DHMC
- overseers/trustees of all the DHMC component institutions
- clinics and hospitals affiliated with DHMC and the Hitchcock Alliance
- Dartmouth College administrators and academic department chairs
Premedical (5% of the circulation)
- Dartmouth College undergraduate premedical students
- premedical advisors at selected undergraduate "feeder" colleges
- selected applicants to DMS